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Lately I have been getting a lot more into search engine marketing and building search engine friendly sites. One thing I have learned recently is back links are not as important as most people seem to think they are for building pagerank. I've been pounding out a lot of sites over the last couple months, and I've noticed although I don't do a lot of tradition link building, I'm getting good page rank. 

For example, this blog has very little backlinks, yet the pagerank is a 6. I have another site with NO backlinks according to google and it is sitting at a pagerank of 3. The only thing that these two sites have in common is google traffic.

My theory is that google can track the relevancy of a page by users browsing behavior. When someone visits your site from google, they know what time you clicked the link, and they know what time the person comes back to google. So, it is my theory that when someone finds your site and doesn't return to google immediately to re-query the same terms or to open another site from the results, than it adds to the score of your site.

Now, your probably thinking I am just shooting in the dark here, but I discussed this with another friend who believes that they have gotten most of their pagerank through browsing behavior... 

How well does google track your browsing behavior?

That is a query I made over a year ago in google, and trust me, google has search history for me much further back than that.

Now, we all know google tracks which pages you click on. It's common knowledge, if you think I'm just being a conspiracy theorist, maybe you missed a new headline in the last 6 months. But anyways, heres a shot showing a link I clicked and googles display of how they track it:

Now, you can see your own search history (if you have a google account) by going to google.com/psearch. I believe the importance of this data is far greater than most people are currently admitting. Google keeps track of every query made (you can say duh, it's okay), regardless of whether or not you have a google account. Good data will get you better SERPS (Search engine result placements). So, building MFA (made for adsense) sites are not going to be very effective as many people immediately hit the back button upon seeing low quality sites. 

So how do you get this Good Google Data (GGD, come on I like brackets)? Well, you either build high quality sites that drag visitors in for long stays and keep them from querying google, or you convince them to go elsewhere, as long as they don't return to google to make a new query.